Guide to copywriting for your business

1 What is Copywriting & Why Is It So Important?

Simply put, copywriting is the writing you use in your written
promotional materials. This can include your advertising, website,
brochures, catalogs, business cards, sales letters and more.

Copywriting is what you use to get your customers and potential
customers to take a particular action. For example:

Call you for more information
Place an order
Sign up for your mailing list
Get them to refer a friend to your business

Many business owners make the mistake of thinking they can just
throw their copywriting together. I congratulate you for taking the time
to read this guide because the information in it will put you ahead of
many other small business owners who make this mistake.


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