Influence

In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself…

Instructions

In Google drive, make sure you have the list view selected and not grid, then you can see the ebook extension you need. Epub works best for most cases. Here are brief instructions:

To Read on Android Phone:

• Download epub file to your PC
• Install Google Books on your Android phone: https://play.google.com/store/apps/details?id=com.google.android.apps.books&hl=en_US&gl=US
• Upload file on desktop to Google Play books: https://play.google.com/books

To Read on PC or Tablet:

• Download PDF and read with Acrobat Reader Free: