Tested advertising methods

When I was asked to prepare a new edition of John Caples’ Tested
Advertising Methods, I did what I am certain he would have done. I
read the book before giving an answer. It was an eye-opener. Here
was the only copywriter who deserves to be called a genius and
judging by his book, I knew everything he did!
It took very little time for the euphoria to subside and the truth to sink
in. Of course I knew everything he’d put into his book. He had taught
it to me. He had shared his hard-won insights with all those who were
willing to learn from him and it was from their books and articles,
seminars and conversations, I had learned during the past 35 years. I
had finally discovered where so much of my own success as a
copywriter had originated. I owe him my long belated thanks. I hope
this edition conveys them.

Instructions

In Google drive, make sure you have the list view selected and not grid, then you can see the ebook extension you need. Epub works best for most cases. Here are brief instructions:

To Read on Android Phone:

• Download epub file to your PC
• Install Google Books on your Android phone: https://play.google.com/store/apps/details?id=com.google.android.apps.books&hl=en_US&gl=US
• Upload file on desktop to Google Play books: https://play.google.com/books

To Read on PC or Tablet:

• Download PDF and read with Acrobat Reader Free: