The sell delux

My journey from small-town Sweden to the very top of the most competitive sales market in the world inspired me to write the book you’re holding, and doing so has been an incredible experience. Within these pages I’ve included my tricks, gimmicks, aces up my sleeves, and sales secrets, but I feel it’s important to underline something before you get started. Success takes hard work, research, knowledge, and commitment, but the real victory comes through honesty, transparency, and being true to your word. That’s what makes a truly successful person.

The subtitle of this book is The Secrets of Selling Anything to Anyone, but I want to point out that some things in life are not for sale: your loved ones, your children, your pets, your values, your integrity, your beliefs, your spirituality. It’s not only that they are priceless. They are sacred. As a super salesman, it’s important to remind myself that not even I can sell certain things, especially my soul. Everything else is negotiable.


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