Running facebook ads is not as simple as other forms of media advertising. Similarly to Google Ads (media content), you need to prepare the pictures to fit a multitude of display formats. So the artwork is very important, resolutions also has to be perfect in order to have the ad display properly. The text also needs to be coded appropriately to display set number of characters, so people can actually read the add in its totality, or at least display the most important message at the beginning of the text ad.
- Image size and resolution
- Link preview
- Text length
- Flexible multiple display mockups