Marketing has 3 basic parameters.
- Build the site
- Promote the site
- Convert visitors into buying customers
When the customer finally gets to your website, you want them to take a specific action. This could be making a purchase, booking an appointment, making a reservation or any other action that will result in a positive gain for your business. This metric is called the conversion ratio. It’s the ratio of visitors that complete a desired action versus those who don’t. So say your site gets 100 visitors, and 5 of them complete the order, your conversion ratio is %5. We try to increase that conversion to make sure that more of your visitors complete the conversion process.