Conversion Optimization

Marketing has 3 basic parameters.

  1. Build the site
  2. Promote the site 
  3. Convert visitors into buying customers

When the customer finally gets to your website, you want them to take a specific action. This could be making a purchase, booking an appointment, making a reservation or any other action that will result in a positive gain for your business. This metric is called the conversion ratio. It’s the ratio of visitors that  complete a desired action versus those who don’t. So say your site gets 100 visitors, and 5 of them complete the order, your conversion ratio is %5. We try to increase that conversion to make sure that more of your visitors complete the conversion process.

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